Storage

The origins of Jonathan Ive's great product design for Apple lie in the work of Joe Colombo, Brionvega, and especially Dieter Rams. All were at their creative peak as the sixties turned into the seventies, and there can be little doubt where the iPhone calculator began. Alongside the Braun calculator, one of Rams' most famous innovations was the 606 shelving system he designed for Vitsoe, and now celebrating its 50th anniversary.

In a testament to its timelessness, anyone who bought the product in 1959 can still buy compatible components to extend their storage array in 2009. See how it works on Vitsoe's revamped website (by Airside).