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    Thursday 12 March 2009

    Trade

    Learning a huge amount about trade associations and specialist magazines thanks to the good work of this blog.

    Sample sentences capturing the wry tone of the observations:

    "There's something kind of comforting about the idea that there's a whole industry dedicated to making sure that most of the time, most people find things easy to use, comfortable to use. It's like someone's taking care of us. And they're doing it with some numbers and a graph."

    "Anyway, despite all this, and even only looking at the confectionery guide, I like learning all the specialist phrases used in industries like this. The 'hunger' 'needstate'. 'Multi-facings'. 'Impulse sub-section'. 'Pouch format'. 'Large-block'."

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